Representation of Social Groups

Representation of social groups

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Challenging the Conventions of our Genre

Who would be the audience for your media product?

All six films analysed apart from RocknRolla have been given a rating of 18 by the British Board of Film Classification (BBFC). RocknRollawas rated as 15 due to strong language and "some strong (and sometimes bloody) violence that is mostly impressionistic and lacking in detail". It is also the most recent of the six films, and the BBFC has become increasingly more lenient in their film ratings over time. Most films we researched, such as Trainspotting, are said to have "cemented the youth market as the target audience" [Taken from http://www.brightlightsfilm.com/44/train.php]

The other five films either contain "strong and bloody violence", "frequent hard drug use and references", or "graphic sexual scenes and references". Our film will be rated 18 due to frequent strong language and strong bloody violence.

This will affect our target audience. Our film will be targetted at males between the ages of 18 and 35 as it is more designed towards men due to frequent references to violence and people over 35 will find it more difficult to relate to the issues and themes brought up by the younger generations within the film. We also spent a lot of time deciding what music to use as we believed it would greatly affect our audience's perception of our film. We chose to use Fast Fuse by Kasabian, as it is fast paced and the lyrics relate to inner-city life, violence, and substance abuse - themes all present within our film. Our other choices were Grounds for Divorce by Elbow, and Living for the Weekend by Hardfi, but we believed that Fast Fuse was more hard hitting and related better to the subject matter of our film.

We asked the community of Youtube and Facebook, and our target audience in particular, to comment on versions of our film in order for us to further understand what they would like to see.

Penultimate Version

Comments given by audience members:




From this collection of audience feedback we can understand that we were successful in both our choice of musical accompaniment, as well as our variation in camera shots and angles. The audience responds to the music in a positive way, as seen via their comments, mentioning that it suits the on screen footage and genre well.

There was one instance of constructive criticism, whereby an audience member highlights the shot of the two hooded youths on the estate. He states that he feels that the clip is cut too short and does not linger on the characters long enough, perhaps making it difficult for him to establish who they are and their role in the opening titles. In order to rectify this, we intend to lengthen the original clip for about a second , allowing audiences to gain a better understanding of their presence.

Final Version:

Comments given by audience members:

Our audience again complimented the music and use of camera angles and shots, and there were no complaints about any shots being too fast as there were in the penultimate version of the film.

The newly added monologue, intended to help the audience more fully understand the plot of the film within the first two minutes, received praise as well as constructive criticism. Whilst it did fulfil its goal of making the plot more easy to follow, one member of the audience said that the voice was slightly hard to understand towards the end of each sentence.

Crediting has been a topic of much debate whilst making our film, as we have found it difficult to come together to decide how they should be done. However, we settled for a more simplistic approach as it more fitting with the genre than any other. This is reflected in the audience's opinion, as one commenter related the film to Green Street.

What kind of media institution might distribute your media product and why?

Trainspotting


This is England


Lions' Den - (Our Film)

Trainspotting and This is England are both films we researched whilst making our film as they come from the same genre of British Social Realism ("Brit Grit"). All three are British produced films and both Trainspotting and This is England were distributed by Film Four. As Film Four is a British company and is renowned for releasing films under our genre, we believed it would be the best distributor for our film.

With the release of newer films in the same genre, such as Shank, we believe there is once again an opening for the genre as similar films such as Kidulthood were generally well received by critics and audiences, and therefore Film Four would be happy to distribute Lions' Den .

The techniques we used whilst filming and editing our film are also very similar to Trainspotting and This is England, as we closely referenced them in regards to titling, framing, and camera angles. Therefore, Film Four is a perfect candidate for a distributor as our film is in keeping with the type of film they generally release.

Comparing our Preliminary Task with the opening two minutes of our film

Progression from it to the full product

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Lions' Den - Final Version